Without content, you will find nothing to attract your target audience to your web pages, social media, or marketing emails. As it is always said, “Content is the King”. It’s mandatory to create high-quality, relevant content to achieve your marketing objectives in a perfect way. In this article we will cover the importance of content in digital marketing and why you should have a background in it.
Content Marketing Definition
Content marketing in brief is the creation of relevant pieces of content in a website, blog, social media, video, emails, and more to attract your target audience and encourage them to take action.
Content Marketing History
For centuries, many brands have used content marketing in promoting their products. Starting from the 19th century they used magazines, newspapers, and walls to show their story. Later on, in the 20th century, they used radio advertising then attractive ads on TVs.
Now, although we are in the era of the internet and digital marketing, all the previous methods are still used.
What are the types of content marketing?
There are too many types of content used to deliver the marketing message to the target audience according to your business and objectives, you can use one or more of the following content formats:
- Blog articles.
- Social Media posts.
- Videos.
- Podcasts.
- E-books.
- Infographics.
- Case studies.
- Checklists.
- Testimonials and reviews.
What is SEO Content Marketing ?
As mentioned, content is used in every single type of marketing. Search engine optimization is a part of digital marketing that works on increasing websites’ organic traffic for awareness or conversion.
SEO content is important in on-page optimization as you use relevant keywords that users search for a product/service with. Then you write your website content using these keywords including them in meta tags, meta descriptions, and headings.
What are the advantages of content marketing?
Creating high-value, high-quality content that includes useful information for the user and carries the brand’s marketing message can lead to a lot of benefits including the following:
1. Users spend more time browsing your platforms
We assure you that the ideal content that is distributed and created appropriately for each platform, whether it is social media, your website, or your blog makes users spend more time knowing more about you, and come back to you.
2. Good content can increase your followers on social media
Creating creative content and a catchy design can increase followers on Facebook, Instagram, Twitter, or other platforms, also trend jacking is a creative way to show your brand story or boost sales using trends, but take care, trend jacking is a double-edged weapon, choose trends wisely.
3. Increase trust in your brand
Building good relations and trust from your audience can take some time, and you can earn them easily by:
- Providing your target audience sufficient information about your product or service.
- Answering all inquiries.
When you provide valuable information without taking anything to the contrary, this increases your credibility to your customers, thus increasing their loyalty to your brand.
4. Boost lead generation
Creating good content containing a perfect call to action can encourage the audience to leave their data to you.
NB: Call to action means the message you leave in the content asking them to take an action as: Call us, Buy now, etc.
5. Visibility of your brand
When using content marketing in SEO, you can increase your visibility on search engine result pages, this makes you visible and drives traffic to your website thus increasing brand awareness.
Finally, if you manage your content well, set a plan, and develop a perfect strategy, you will gain unexpected wonderful results.
