what is seo
Nowadays SEO is more important for businesses and brands, because the mass turn to digital now, so if you want to reach consumers and know who they are too, you need to finish reading this article.
What’s SEO?
First of all, SEO Is the shortcut of Search engine optimization, and it’s the way you convince the search engines such as Google, Yahoo, and other search engines to give your content the priority to appear to users as the perfect answer for what they ask.
SEO is a long-term strategy, the result of it or the impact will appear within the first year of the changes and actions, but the effect of those actions will last for several years with close attention.
Why your business needs SEO?
Search engine optimization is the primary way to get free traffic and also known as “organic traffic” so when your content takes a part of the SERP “Search engine result page” it doesn’t cost you money and you don’t pay for it, also when users or readers open your article that appears in SERP it doesn’t cost you anything too, so if you want your business go-ahead and up to next level you need SEO.
Benefits of SEO for business
In the following paragraph you will know the benefits of SEO in detail:
1. Bridge of trust
when you launch your website or update it according to SEO, that’s mean your website will be organized, with a clean and effective user experience, so that will make your website easy to take a part of search engines. The authority of your website will be established or happened over time as a result of:
- Positive user behavior
- Optimized content
- Optimized on-page elements
- Natural links
Building trust and credibility do not happen overnight, it takes effort, time, and commitment to earn authority and build it, so you have to wait and be patient to get a valuable or quality website that will make your consumers trust your business or brand
2. The tone of voice of consumers
The best way to know and understand the tone of voice of your consumers or persona is SEO because according to the data and formats of SEO, it leads you to user behavior such as what he wants and needs, you can get this data from:
- Search engine optimization analysis
- Query and keyword data
- Insights and analytics data
Every business or brand owner wants their website to take a part of search engines and achieve organic traffic .so to get what you want, the user experience must be the first of your priorities because google has learned to filter good and bad user experiences.
User experience has become one of the most important elements that are lead your website to success, appear in a search engine, get better organic ranking and maximum visibility so you have to provide what users want to know, and if he can’t find it in your website the performance of your website will suffer.
3. Increasing traffic, engagement, and conversions
SEO increases the traffic, engagement, and conversions, because of the growth of mobile traffic, so SEO has become the main part of brands/businesses’ success.
SEO is mean optimizing your digital properties to make them find you easily and quickly, so that will put you one step closer to a transaction, and establish the brand’s messages on all levels.
4. Affect the buying cycle
Using SEO tactics and doing it right will impact the buying cycle positively because once you offering your service, product, and messages according to SEO you will appear to people who pretty need what you are offered.
SEO will make Your brand/business visible to potential customers if you’re only the answer about what they searching for.
5. Investment
For sure involve your website according to SEO will cost you money, but you’ll earn it back tomorrow, it is like a continuous investment, but like most things in life need more attention and money to invest right.
6. Your profile
SEO helps you build long-term equity for your business/brand, the good positioning and ranking will elevate your business’s profile, so a good user experience in your website means that your message will be heard, and what you offer will be sell.
7. New opportunities
Having a high-quality SEO means that you will rank in search engines and discover and find new opportunities to make your brand shine not only discovered, as giving content or helping with sales, service, and products.
8. Page one means you will get clicks
If you want to get organic traffic you have to rank on the first page of the result, and the first 3 links in the search result got over 50% of all click-through, while up to 30% of other links on pages 1 and 2 don’t get clicked at all.
The role of SEO has developed over the last few years. Now it helps you to define your consumers and their needs well, to evolve your services or products according to that, and reach the potential consumers.
Notice, letting your website not updated will take a long-term time to be optimized according to SEO, and will cost you too much, so start the optimization process now.
