Do you imagine how many search queries are done per minute through google? It’s estimated to be millions! If you have a product or service and you need to boost your website traffic, Google search ads is one of the best practice fast ways to do this.
Google search ads are a type of search engine marketing in which you pay Google to appear on the top of the search engine result pages SERP using relevant keywords related to your business. In this article, we will show you what you need to know about google ads.
What is Google Ads?
Google ads is a program of online advertising using the marketing channel “Pay per click” or PPC, it’s a part of search engine marketing, where you pay google for every click on your ad.
Google search ads is a very effective way to drive high-quality traffic to your website, appropriate to customers who are searching already for your products or services. This generates more leads, increases phone calls, and boosts your sales.
It’s estimated that google searches exceed 5 billion searches per day, so if you have a website or a store, definitely your target audience is searching for your products/services somewhere using certain keywords.
What are the types of google ads?
There are about 5 types of Google ads you should know including:
1. Search network campaign
When you run a search network campaign, your ads will appear on the top of search results, and other google partners as YouTube and google shopping.
It works on these sites when your target audience search for certain keywords related to your business, they will see the ad.
2. Display ads
When using display ads, your ad will appear on Google’s display networks such as Gmail and YouTube, it is a type of visual ad.
3. Shopping campaigns
Through the shopping ad campaign you have set, google here uses your store products data to display on search instead of the keyword. This type of Google ads is relevant to online stores.
4. Video ads
If you have a video that shows your product/service features or any video that you want to promote, you can use this type of ads. Your video will be displayed on YouTube or any other displaying partner.
5. Applications ads
If you are promoting an application and use this type, your ad will be shown on google search, youtube, google play for android, and other google apps.
Why should I use google search ads?
Do you need faster results? It’s recommended to use google search ads, the following are some benefits of google ads you should know:
1- Lead generation and conversions
One of the best ways to generate leads is using google ads. If you choose the appropriate keywords for your products/services and set the campaign in the right way, sit back and watch the number of leads you will gain at the end of the campaign. In addition, leads generated are almost qualified leads.
2- Its flexibility
People who use google ads assume that using this type of search engine marketing is suitable for most businesses and organizations, it’s compatible with many platforms.
Also, you can easily customize your campaigns for a very specific target such as locations, devices, gender, age, and so on…
3- Faster results
Using google search ads can get you faster results. It is a short-term project, unlike search engine optimization SEO which is long-term.
4- Higher ROI
When using ads in your marketing strategy, think of the return on investment you will gain, unlike other ads campaigns; google ads pay you on clicks or impressions only, this can save your budget to invest it using other relevant keywords.
