Facebook became the largest social network in the world with monthly users of about 2.8 billion in 2021 in comparison with 2008 which was nearly 100 Million users only according to Statista. This number shows you the power of Facebook ads!
Why you should conduct sponsored Facebook Ads?
Many businesses that don’t perform sponsored ads on Facebook may lose a huge segment of their target audience. In this article, we will discuss the importance of Facebook ads.
1- Reach large segment
As mentioned above, Facebook has billions of users, more than China’s population! Can you imagine? Also, there are about 22 billion clicks on Facebook ads every year, these facts indicate the importance of Facebook ads in our era.
Surely, you will find your target audience somewhere on Facebook. You should invest in ads to boost your sales or drive traffic to your website or increase brand awareness.
2- Sponsored ads on Facebook are affordable
Yes, FB ads are somewhat cheap. Organic reach will not get you satisfying results, you can run ads to boost good ones, also you can set a daily or lifetime budget as you want and gain results with any budget.
You control your maximum budget spending, and according to it, your ad will reach specific people you choose through targeting.
3- The perfect targeting
There are tons of different content formats, such as images, videos, image carousels, and conversions. According to your content strategy, you may create various content formats and promote them to your audience.
The beautiful thing about FB ads is that you can target anyone literally, there are too many details in Facebook Ads Manager. Starting from the location as you can pin a certain area in a city, to languages, age range, interests, behaviors, jobs, education. Also, you can dig for more and more details such as mobile type, single or married, engaged shoppers, and so on.
This reduces the funnel and helps you to stay away from the unwanted, out-of-market target.
4- Actions you want
The first step while conducting a Facebook ad is choosing the ad objective. There are three main categories: Awareness, Consideration, and Conversion. Each of them includes many more detailed objectives according to your marketing goals.
Using ads on Facebook you can increase your reach, drive traffic to your website, video views, messages, conversions, and more …
5- Measuring your ads performance
Of course, when coming to a marketing step, there must be metrics and KPIs to measure your progress.
Facebook provides you analytical tools that include many details to measure your campaign success, modify and relaunch if something goes wrong.
6- Remarketing your target
One other point that shows the importance of Facebook ads is that it helps in remarketing to reach your target, that’s because ads appear to people who visited your website in the past. This increases your brand awareness, and chance to generate leads and boost sales.
7- Increase customers loyalty
Many businesses use Facebook ads to appear to their followers all time, this makes these followers feel like they are a part of this community, especially when you use engaging content or user-generated content. This increases your relationship with your audience and increases their loyalty.